Rail Baltica has commissioned Ineco to review its global marketing strategy, in order to identify new opportunities and products that can boost commercial optimisation as well as maximise the participation of the project’s various shareholders, taking into consideration the future needs of the railway infrastructure. To this end, Ineco has assembled a multidisciplinary team whose expertise covers a variety of aspects related to intermodality, freight, railway operation, marketing and communication.
Rail Baltica aims to link the three Baltic states (Estonia, Latvia and Lithuania) via an 870-kilometre high-speed line that will subsequently link up with the rest of Europe via Poland and Finland.
